Vibe magazine spread11/23/2023 The target audience are of a young yet maturing period in life where people learn who they are grow setting up their foundations for life. Vibe sets the bar as being the location for those seeking information on “urban music, entertainment, culture and lifestyle for the aspirational 18-34 year old.” (taken from ). The lack of variation in colour and excessive use of image allows the cover lines and main image to speak for themselves, therefore the audience are drawn in and the attention is only on the music and artists only. Target Audience This cover of Vibe magazine uses of a rich and bold theme which emphasises Vibe’s serious approach to music. Vibe magazine’s distribution is largely through Vibe’s very own website however it can be found at selected stores. Vibe’s circulation statistics show that in 2007 is was approximately 800,000. The magazine's target demographic is predominantly young, urban followers of hip-hop culture between the ages of 18-34. It is now issued quarterly with double covers, with a larger online presence, aided by the Vibe LifeStyle Network, a group of entertainment/music websites under the Vibe brand. Production shut down in Summer 2009, however Vibe was purchased by the private equity InterMedia Partners. The publication predominantly features R&B and hip-hop music artists, actors and other entertainers. Vibe Background and Target Audience Vibe is a music and entertainment magazine founded by producer Quincy Jones, launched in 1993. Vibe Analysis Sept October 2008 Ciara Edition Cover No.2
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